Fewer Vendors.
More Accountability.
Import and export operations often break down across disconnected providers, delayed communication, and unclear ownership. Soo Hoo simplifies the process by coordinating freight, customs, warehousing, inland transportation, and fulfillment through one operational team.
Amazon FBA Prep
Dedicated prep, labeling, and Seller Central coordination designed to keep inventory moving without disruption.
04
Warehousing & Delivery
Received, stored, and delivered through our own network, there are no gaps between arrival and final destination.
03
02
Air + Sea Freight
Air and ocean freight coordination designed to keep international shipments aligned across carriers, customs requirements, inland transportation, and delivery timelines.
01
licensed
customs brokers
Nationally licensed customs brokers managing the regulations and compliance details required to move goods smoothly into the U.S.
Specialty in Complex Imports
We take on the "tough jobs"; from FDA-regulated food to high-value vehicles, that standard brokers won't consider.
Licensed Customs Expertise
Direct communication with U.S. Customs and Border Protection agents and their governing partners since 1974. We navigate the regulatory logic that stops others.
Proactive Pre-Arrival Accuracy
We review all documentation, and entry requirements before cargo is shipped to reduce delays, issues, and other disruptions at the border.
Cross-Functional Coordination
By managing the handoff between customs and fulfillment, we ensure your goods never sit idle due to a communication gap.
Why Importers Work with Soo Hoo
Built on proven customs expertise
Years of Combined Expertise
100+
Aggredated Company Knowledge
Decades of deep-bench expertise navigating complex multi-government agency hurdles from FDA to CPSC.
5K+
Ports
Globally
Global Gateway Coverage
Strategic operational presence across all major ocean ports, airports, and inland hubs.
300K+
Containers Coordinated
Large-Scale Operational Coordination
Freight coordination across industries, supply chains, and time-sensitive cargo movement.
A track record of precision, our team knows the regulations, the delays, and the details that matter.
Clearer communication across every stage of movement
Soo Hoo simplifies supply chain complexity by bringing the critical layers of the import process into one coordinated system. This is a standard of accountability driven by a professional team that oversees the regulations and manages the details from start to finish. As our platform evolves, we are expanding this visibility across inventory, documentation, and costs—building a system where both clients and vendors have clearer, independent access to exactly what is happening now and what is required next. We are moving toward a future where the human touch and digital precision work as one.
Not every import works the same way.
What people say about us
"Dealing with the FDA has always been the most challenging part of my business. With Soo Hoo I always get the answers I need in a timely and professional manner."
"My freight is always released before it arrives. I can't get this service from other brokers, believe me!"
"If I need an answer to any question, someone always calls me back right away. And, they are always courteous and pleasant on the phone."
Peter Lin, NA Trading
Cristina Chen, UA Trading
Eric Vang, Dos Cuadras Offshore Resources